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News Nuggets, 07.18.04
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Compiled from staff reports and electronic dispatches

ECU touts corporate football packages

Pirate football as a fringe benefit for employees? Not a far-fetched question for Eastern N.C. businesses looking for a way to add an autumn boost to espirit de corps.

East Carolina's athletic department announced last week it will offer a number of special corporate season football ticket package for businesses for the upcoming season. Each plan includes in-game recognition at all five games at Dowdy-Ficklen Stadium, with additional benefits available depending on the package.

The corporate plans begin at $3,000 and include season tickets, hospitality tickets, group recognition and souvenirs.

ECU's press release about the promotion included a first-hand testimonial from an executive with a prominent company which has taken advantage of the corporate bundle in the past.

"We have been extremely pleased with the opportunity to bring our employees to ECU athletic events and feel that it has been very beneficial for Wachovia,� said Tim Ballance, Senior Vice President of Wachovia Bank. �I would strongly encourage other businesses to take part in this great opportunity.�

ECU also touts the corporate packages as a way for businesses to win new customers or thank old ones.

�This plan is a great way for businesses to reward their employees or entertain clients,� said Craig Curtis, ECU Assistant Athletic Director for Marketing.

ECU will play its first of five home games against Wake Forest, September 11 at 7 p.m.

For more information on the corporate season ticket plans or to request an appointment with an ECU sports marketing representative, contact the school's Sports Marketing Department at 252-328-4530.

SLU marketing themes earn national awards

ST. LOUIS - The National Association of Collegiate Marketing Administrators (NACMA) presented two awards to the Saint Louis University athletics marketing department.

The University won the Gold Award for the best single newspaper display ad, which featured men's basketball player Chris Sloan and women's basketball player Angie Lewis. The ad ran in the St. Louis Post-Dispatch.

The Billikens also received the Silver Award for the best season ticket sales campaign, which was called "It All Starts Here." This campaign was used in newspaper, television, radio and billboard advertisements.

"It's a tribute to our whole marketing staff," said John Garrison, SLU's assistant director of athletics for external operations. The marketing staff includes Kosha Irby, Tere Smith, John Pacifico and Declan O'Neil.

"We worked closely with Spark Agency and the University marketing and communications department to put together this campaign," said Garrison. "We hope that our continued collaborations with those two groups will result in more award-winning work."

The department received the awards at last month's NACDA convention held in Dallas.

News Nuggets are compiled periodically from staff, ECU, Conference USA and its member schools, and from Associated Press and other reports. Copyright 2004 Bonesville.net and other publishers. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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