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[Posted 04.10.03]

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From ECU and staff reports

New Jolly Roger trademarks to be unveiled

GREENVILLE — A new standard for the East Carolina Pirates will be flapping proudly in the breeze this weekend.

East Carolina will have its own distinctive version of the Jolly Roger battle flag as the ECU Department of Athletics will officially introduce an additional official mark during the 20th Annual Pigskin Pig-Out Party, April 11-12.

™ East Carolina University
™ East Carolina University

Designed by a team of students from the ECU School of Art, the new Pirate battle flag is a spin on the traditional Jolly Roger idea which has been closely associated with pirate lore. The new ECU mark features a skull wearing an ECU Pirate hat and eyepatch with bones crossed beneath, all on a black background.

The new ECU battle flag will be flown for the first time at Harrington Field on Friday night, April 11, prior to the ECU vs. Memphis baseball game and for the first time at Dowdy-Ficklen Stadium at football's Purple-Gold Game on Saturday, April 12. The student design team will be recognized at both functions.

"This mark was created to give ECU and its fans a unique ECU Pirate battle flag," Director of Athletics Mike Hamrick said. "This flag, which is consistent in design with other ECU marks, gives ECU its own authentic Jolly Roger that our fans have expressed a desire for."

The new ECU battle flag mark will be available for purchase on officially licensed ECU products Friday night and throughout the Pigskin Pig-Out weekend at souvenir stands located around the ECU athletic complex and operated by Dowdy Student Stores. The Dowdy Student Store on campus, UBE, Pirate Stuff, and Overton's will also carry officially licensed products bearing the new trademark this weekend.

The mark, which will fly as an ECU battle flag at ECU athletic events, is considered a secondary mark to be added to the current marks of ECU. It has been federally registered and is an officially licensed trademark of East Carolina University.

"This mark is consistent with the ECU brand that is used in marketing efforts for the university and its athletic program," Hamrick said. "The primary mark will continue to be used on fields, uniforms, clothing, and other key areas."

The student design team that developed the project includes Ryan Strohl, Julie Marco, Katie Funderburk, Judson Cowan, Brandon Goldsworthy, Rachel Hoffman, and design team leader Joey Ellis. The team's faculty advisors are Craig Malmrose and Eva Roberts, with support from Michael Dorsey, Dean of the ECU School of Art.

"The work these students have done speaks to the high quality of the ECU School of Art and the quality job Dr. Dorsey and the professors are doing in educating and training talented ECU students," said Chancellor Dr. William V. Muse. "ECU fans can take great pride in that this is a mark designed by ECU students for ECU. These students will be able to look back years from now as ECU Alumni with great pride in the work they have done."

ECU Assistant Director of Athletics Lee Workman directed the project from the athletics department's side.

"These students have been extremely impressive in their work to design this mark," he said. "From the initial design briefing to the first sketches to the finished design, this group was thorough, creative and focused on designing a quality mark for this purpose."

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