NEW ORLEANS — A
familiar topic resurfaced at the annual Conference USA football media
blitz, one that commissioner Britton Banowsky and many of the league’s
coaches thought was put to rest three years ago.
With rumors
circulating that the Big Ten is pondering an increase in membership to
12, questions again arose about C-USA’s future:
If the Big Ten
raids the Big East or another conference, will there be a domino effect
on C-USA? Is C-USA proactively planning for the possibility that another
round of conference upheaval is on the horizon?
And even if
another league doesn’t ignite the next expansion inferno, is C-USA
currently considering the possibility of expanding to 16?
Those were just a
few of the questions Banowsky and C-USA’s coaches addressed Tuesday
morning in New Orleans.
“It’s interesting
because the Big Ten hasn’t done anything in terms of realignment for a
long time,” Banowsky said. “And my sense is that the rationale would be
focused on trying to grow the Big Ten Network.
“Whether or not
there’s a fit for the Big Ten remains to be seen. Whether or not Notre
Dame is a part of that discussion remains to be seen. I’m not concerned
about it.”
Expansion was the
topic of a recent story published in USA Today, which stated that the
Big Ten’s new television network could motivate the league to extend its
footprint. A new member would add more interested viewers and the
potential for increased revenue.
Notre Dame,
Rutgers, and Syracuse are believed the likely targets should the Big Ten
expand, each of which would put a dent in the Big East’s membership. And
though Banowsky isn’t concerned about the future, he did acknowledge the
chain reaction effect that could occur in that expansion scenario.
“I know that this
could impact the Big East, theoretically,” Banowsky said. “There might
be a domino effect, but I don’t lose any sleep over it.
“I visited as
late as this past week with Mike Tranghese and the Big East, and he
tells me that relative to our (C-USA) members, there’s nothing going on.
There has not been any connection at all between their activities and
our membership.”
But what if the
Big Ten does expand and C-USA is not impacted? Does that mean the league
will stay with its current configuration of 12 schools divided into two
divisions?
East Carolina
athletics director Terry Holland has proposed a scenario in which C-USA
expands to 16 and further regionalizes the geographically widespread
league. That idea is no doubt motivated by the desire to reduce travel
expenses and develop a tighter regional setup.
However that
isn’t something that C-USA is seriously considering at this time. In
fact, Banowsky is quite comfortable with the status quo.
“If we felt like
there were universities that would add great value to what we are trying
to do here, then that’s something that we probably would look at,”
Banowsky said. “But I can tell you that, for the most part, our members
are very comfortable with the group we have and trying to build on what
we have before we go out and try to reinvent ourselves.
“Frankly, I think
most people are very comfortable with the structure we have, the
membership we have, and the commitments that our members are making to
building successful programs. I think that’s our focus. Our focus is 100
percent on how we move these 12 universities to a higher point.”
Tommy West
agrees. The outspoken Memphis coach thinks C-USA’s current setup is too
new for a dramatic makeover, and he also isn’t sure if there are four
programs that would improve the league’s profile.
“I think in two
more years when everybody has played everybody, then I think you can
kind of judge – make an assessment of where the league is,” West said.
“Right now I don’t know what the need for moving to 16 would be.
“I think right
now we should put our emphasis on making this league as strong as we
can. It’s just hard for me to imagine four teams out there who would
help this league.”
East Carolina
coach Skip Holtz doesn’t have a strong opinion on the matter. Though he
does acknowledge the geographic challenges ECU and its league brethren
face, he is content with leaving those decisions with conference and
school administrators.
“I don’t know,”
Holtz said. “I know that it is difficult for everybody from Dallas to
Marshall to turn and develop a lot of geographical rivalry games.
“I think Terry’s
concept is to keep it together, just expand the East a little bit more
so we can develop the regional games here, develop the (West), and then
come together. I don’t know. I use the theory coaches coach, players
play, administrators administrate. I don’t know if it could work, but I
understand why he’s talking about bringing that up.”
Regardless, the
message at the C-USA football kickoff on conference realignment is
clear. It’s not being seriously discussed – and it likely won’t be
unless C-USA is impacted by another league’s expansion.