By
Denny O'Brien
©2008 Bonesville.net
All Rights Reserved.
The annual derby of
conference meetings typically means one thing. Time to talk change.
Rules changes, scheduling,
television contracts, and postseason bowls almost always top the
official agenda. What doesn’t is formal discussion of expansion and the
future dynamics of Division I-A football.
At least that’s what
conference officials lead us to believe.
But the discussion
certainly exists.
It exists on golf courses
while coaches craft their short games and downplay their teams’ chances
of winning the conference title. It exists in golf carts where athletics
directors unveil their visions for prosperity, ideas that they market as
one-size-fits-all.
You can bet it also exists
at the hotel bar, where Jack Daniels and George Dickel join the
conversation. If John Doe AD won’t spill the beans, you can bet Black
Jack will.
It’s also this time of
year when random columnists and bloggers pontificate the possibility of
another major conference upheaval. They often cite sources – all
anonymous, of course – and claim they’ve verified their credentials as
true insiders of a school’s athletics program.
Aren’t they all?
Each time the media runs
the two-minute drill with its expansion fodder it sparks an avalanche of
message board musings. The latest frenzy has the East Carolina faithful
asking ‘What Would Terry Do?’ to join the Big East.
Perhaps the more
appropriate question might be ‘What Wouldn’t He Do?’
According to Hartford
Courant columnist Desmond Conner, not much.
To paraphrase ECU’s newest
ally, Holland would forfeit his slice of the Bowl Championship Series
pie in years that the Pirates don’t make it to the BCS dance. He’d also
excuse the Pirates from the Big East’s television deal, leaving more
time slots available to other league members.
The list goes on. And in
case you’re questioning the validity of Mr. Conner’s commentary, perhaps
you should consider this: Holland would change ECU’s colors to Pink and
Powder Blue and its nickname to the Pansies if it was a stipulation for
Big East membership. He’d also cancel the contract with Nike and outfit
the Pirates in those hideous Crocs.
If that doesn’t work, rest
assured there’s a Plan B and C. His ideas for expanding Conference USA
to a 16-team format that emphasizes divisional play and reduces travel
expenses have been well documented.
Holland’s preparation
should provide comfort to Pirate partisans. Because ECU’s last AD – Mike
Hamrick – lacked the vision to both foresee the changes on the horizon
and to draft an aggressive proposal designed to capture the attention of
Big East presidents.
After all, the CEO's of
the Big East schools are the ones who will decide if and when the league
should pull the trigger on expanding membership, and by how many. But
rest assured they’ll depend heavily on the direction from the league
commissioner, who’s responsible for seeking ways to improve the
conference profile and increase revenue streams.
It’s a good thing Mike
Tranghese won’t be calling the shots. He has adamantly opposed future
expansion in the interest of not disrupting the dynamics of his 16-team
hoops mega-conference.
Where other conference
commissioners – John Swofford and Britton Banowsky – restructured their
leagues with a football flavor, Tranghese opted for a basketball buffet.
And his recently announced retirement couldn’t have come at a better
time for East Carolina.
Big East football coaches
are beginning to embrace the expansion idea in the interest of
competitive equity. The current league logistics have generated uneven
scheduling in which some members play more conference games on the road
than at home.
Even so, the emphatic
pleas of a few concerned coaches won’t provide enough spark to ignite
serious consideration for adding new members. Any further movement will
be driven solely by economics.
Will the Big East’s next
commissioner view expansion as an opportunity for financial prosperity,
or an idea that will ultimately lower the bottom line for each member
institution? Will he or she view it as an avenue to secure a league
championship game, more bowl opportunities, and command more money from
television executives?
Could expansion add
untapped recruiting markets while not compromising the league’s
geographic footprint? And if expansion is pursued, how many additions
would maximize the Big East’s potential both financially and
competitively?
Those are some of the most
pressing questions facing the heir to the Big East throne. The ruling on
each could determine the ceiling on East Carolina’s athletics future.